Growth Strategies Case Study

Genpact, GE's Outsourcing Arm: Global Expansion Strategies

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Abstract:

General Electric Capital International Services (GECIS), started as the Business Process Outsourcing (BPO) arm of General Electric (GE) in India in 1997 and was renamed as Genpact in late 2005, a year after GE sold its 60% stake in the company. Genpact, which has offices in Mexico, Hungary, China and Romania in addition to India, introduced its own logo to create an independent global brand identity. To further expand its operations, it acquired Creditek, a US based financial management firm and signed a partnership with Liberata, a UK-based BPO provider, in 2005.

Pedagogical Objectives:

• To highlight the entry and growth strategies of GE's BPO services in India
• To discuss the strategies adopted by Genpact to expand in the international market.

Keywords : Global outsourcing industry; Indian outsourcing industry; Expansion through acquisitions at Genpact; Diversification strategies of Genpact; Competitive advantage of Genpact; Growth Strategies Case Study; Competitors of Genpact; Product diversification at Genpact; Growth through global expansion; Global branding at Genpact; Genpact’s centres of excellence

Contents : 
Introduction
The Formationofgenpact
Global Expansion Strategiesof Genpact
Value Addition Of Genpact
Coes Of Genpact
Revenues Of Genpact
Competitors For Genpact In The Indian Bpo Industry
Global Footprint Of Genpact